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Bobcat

Even though Bobcat makes serious construction equipment, we cannot help experiencing these machines as playful and fun, probably because of their size and flexibility. The challenge lay in keeping this 'fun' image while explaining the detailed technical information that dealers and customers need.

360°

In spring 2011, Bobcat decided to start creating 3D animations and 360° views of its most important products. They no longer need 1000 words to explain the benefits.

From man to machine

The new TL360/TL470 is one of the most ergonomic telescopic handlers on the market. It offers everything a telescopic handler can offer, and does so in a user-friendly way. It is as if the tool is built around its user. We make this clear in an eye-catching animation, combining video and 3D. Considering the nature of the product, its YouTube popularity is impressive. As an added benefit, the animation can also feature in iBrochures and iPresentations.