A name that says it all
Barco's LED screens create immersive and memorable live experiences for audiences. Yet, up close, you can see how the picture is made up of thousands of individual dots. Vintage chose to brand the division as 'LiveDots' - a name which expresses both the technology and the experience.
Larger than life
Introducing a new name is one thing. Making clear what it stands for is another. Respecting the KISS principle, Vintage created a logo which is essentially a close-up of the screen. It clearly reflects the business in which LiveDots is active.