Body-painted models

In-car entertainment catalogues very often feature muscle cars in situations explicitly related to driving or the road in general. For 2011 we created a new communication mix based on the emotional concept of 'The Drive'. The visual approach is inspired by Pirelli.

The entire communication mix features metallic painted women to appeal to the mainly male target audience. At a later stage it was decided to also adapt the concept for the home entertainment mix, thus streamlining disparate content into a completely integrated brand campaign.